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Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. Created by McCann out of Spain, the furniture seller’s first worldwide ad, “Do Try This at Home,” equips it with a more consistent voice across the 31 markets it operates in. It also communicates Ikea’s recent price cuts to cash-strapped customers, showing h
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