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The Curiologist on Instagram: "When Payless Fooled the Fashion Elites In 2018, Payless, a discount shoe retailer, pulled off a brilliant marketing prank by creating a fake luxury store called "Palessi".They invited fashion influencers to the store's grand opening, where the influencers were shown high-end, trendy shoes with hefty price tags—sometimes as high as $600. The twist? All the shoes were actually from Payless, typically priced between $20 and $40. The influencers, unaware of the prank,
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