Pepsi's new Gen Z soda and the futile quest to be the brand of a generation
fastcompany.com
Pepsi's new Gen Z soda and the futile quest to be the brand of a generation
Pepsi's new Gen Z soda and the futile quest to be the brand of a generation
Jan 22, 2023
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TikTok3 months ago
A Cheating Polar Bear Reignites the Cola Wars! Pepsi brings the rivalry to the Super Bowl with a twist: a polar bear chooses Pepsi Zero Sugar in a blind taste test, reviving the iconic Pepsi Challenge. Directed by Academy Award-winning filmmaker Taika Waititi, the campaign blends humor, pop-culture, and real taste-preference insight while extending across social, experiential, and out-of-home channels to reinforce Pepsi’s challenger identity. Agency : BBDO Group #colawars #iconicads #e4m | excha
A Cheating Polar Bear Reignites the Cola Wars! Pepsi brings the rivalry to the Super Bowl with a twist: a polar bear chooses Pepsi Zero Sugar in a blind taste test, reviving the iconic Pepsi Challenge. Directed by Academy Award-winning filmmaker Taika Waititi, the campaign blends humor, pop-culture, and real taste-preference insight while extending across social, experiential, and out-of-home channels to reinforce Pepsi’s challenger identity. Agency : BBDO Group #colawars #iconicads #e4m | excha
Facebook2 weeks ago
Top videos
Oh yes! 😜 Tómate una PEPSI® Zero Azúcar con máximo sabor 😎🖤 ¡Prueba la nueva fórmula! | Pepsi
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Oh yes! 😜 Tómate una PEPSI® Zero Azúcar con máximo sabor 😎🖤 ¡Prueba la nueva fórmula! | Pepsi
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2 weeks ago
Pepsi vs Coke: Polar bear chooses in Super Bowl commercial
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1 week ago
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
0:46
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
FacebookAdweek
100.2K views2 weeks ago
Oh yes! 😜 Tómate una PEPSI® Zero Azúcar con máximo sabor 😎🖤 ¡Prueba la nueva fórmula! | Pepsi
0:07
Oh yes! 😜 Tómate una PEPSI® Zero Azúcar con máximo sabor 😎🖤 ¡Prueb…
126.2K viewsOct 19, 2023
FacebookPepsi
WIN een half jaar GRATIS Pepsi ZERO SUGAR! | Pepsi
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WIN een half jaar GRATIS Pepsi ZERO SUGAR! | Pepsi
351.3K viewsAug 23, 2024
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